Penerapan Metode Geneva Emotion Wheel (GEW) dalam Merancang Kemasan Mineral Water 600 ml Merk Umsida
نویسندگان
چکیده
AMDK products in times like now have been widely circulated the market. This is biggest challenge for many to be able win Especially 600 ml UMSIDA product which a new product. UMISDA size type of drinking water bottled marketed environment University Muhammadiyah Sidoarjo course competes with products. So that this study aims find out person's emotions purchasing using Geneva Emotion Wheel (GEW) method. A emotionality an important factor designing so examines how consumer makes decision. The results are design based on perspective attributes, namely packaging lids, shapes, and labels expected make can compete market by being designed simpler, environmentally friendly easy carry anywhere anytime. And provide innovations packaging.Produk dimasa seperti sekarang telah banyak sekali beredar dipasaran. Hal tersebut menjadi tantangan terbesar bagi produk untuk dapat memenangkan pasar. Terutama pada ukuran yang mana merupakan baru. jenis air minum dalam kemasan dipasarkan dilingkungan Universitas tentunya bersaing dengan AMDK. Sehingga penelitian ini bertujuan mengetahui emosional seseorang melakukan pembelian menggunakan metode (GEW). Emosional faktor penting perancang sehingga meneliti bagaimana seorang konsumen suatu keputusan. Hasil yakni mampu perancangan berdasarkan perspektif atribut tutup kemasan, bentuk dan label hasil dari rancangan diharapkan menjadikan dipasaran didesain lebih simpel, ramah lingkungan serta mudah dibawa kemana pun kapan pun. Serta diharap memberikan inovasi baru minum.
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ژورنال
عنوان ژورنال: Jati unik
سال: 2022
ISSN: ['2597-6257', '2597-7946']
DOI: https://doi.org/10.30737/jatiunik.v6i1.2487